Emphasize language that builds connection and encourages conversation
Story-Based Phrases
- Here's what happened to me...
- Looking back, I wish I had known...
- One thing I learned the hard way...
- I used to believe...
- The old me would have...
- This changed my perspective...
- I never expected...
- I was surprised to discover...
- This made me curious...
- I realized...
- One small shift made a big difference...
Curiosity Phrases
- Have you ever wondered...?
- What if there was another way...?
- What would happen if...?
- Could there be a better approach?
- Has anyone else experienced this?
- Tell me if this resonates...
- I'd love to hear your thoughts...
- Does this sound familiar?
- I'm curious...
- What do you think?
Conversation-Based CTAs
- Tell me your experience.
- What has worked for you?
- Can anyone relate?
- Share your thoughts below.
- What questions do you have?
- I'd love to continue the conversation.
- Have you ever felt this way?
- What's one lesson you've learned?
- What would you add to this?
Business Transition Phrases
- That's what first got me interested.
- It was enough to make me take a closer look.
- I decided to explore it further.
- I wanted to understand how it worked.
- It opened my mind to another possibility.
- I didn't need all the answers to become curious.
- That's when I started paying attention.
- It led me down a path I hadn't considered before.
- It wasn't what I expected.
- It became one of the tools I use today.
After any of these CTA's, you can add a statement such as "If you want more, put (use a word that connects to your video) in the comments and I'll share
There are also certain words/phrases to avoid as they can trigger a violation or result in suppression of content if used too frequently:
Income and Money Claims
Use cautiously:
- Make money
- Earn money fast
- Get rich
- Financial freedom
- Passive income
- Residual income
- Quit your job
- Replace your income
- Six figures
- Seven figures
- Millionaire
- Wealth building
- Work from home and earn
- Easy money
- Fast cash
- Guaranteed income
Recruiting Language
Use cautiously:
- Join my team
- Sign up today
- Recruit
- Downline
- MLM
- Multi-level marketing
- Compensation plan
- Binary
- Matrix pay
- Sponsor
- Enrollment
- Opportunity call
- Business opportunity
- Ground floor opportunity
Hype and Pressure Language
Avoid:
- Act now
- Limited time only
- Last chance
- Don't miss out
- Guaranteed results
- Everyone is doing this
- Proven system
- Risk free
- Get rich quick
- Instant success
- Life-changing income
Common Compliance Red Flags
Avoid statements such as:
- This will change your life.
- Anyone can do this.
- You'll make money.
- You can't fail.
- This works for everyone.
- I guarantee results.
- This replaces your job.
- This is easy.
Better Alternatives
Instead of:
❌ Join my team
Try:
✅ Let's connect.
✅ I'd be happy to share what I'm doing.
✅ Here's what I've learned.
✅ This made me curious.
✅ I decided to take a closer look.
Instead of:
❌ Make money online
Try:
✅ Create an additional income stream.
✅ Explore another option.
✅ Build something alongside what you're already doing.
✅ Learn a different business model.
Instead of:
❌ Financial freedom
Try:
✅ More flexibility.
✅ More choices.
✅ Additional income.
✅ Greater stability.
✅ Extra breathing room.
Instead of:
❌ This works for everyone
Try:
✅ It may not be for everyone.
✅ This was a good fit for me.
✅ Everyone's situation is different.
✅ Here's what I've experienced.
Phrases That Generally Work Well
- Here's what happened to me...
- I was surprised to learn...
- This made me curious...
- Have you ever wondered...?
- What if there was another way...?
- I wish I had known this sooner...
- This is what I've learned...
- Looking back...
- Can anyone relate?
- Has anyone else experienced this?
- This may not be for everyone, but...
- I'd love to hear your thoughts.